Alternative fashion is fashion that stands apart from the mainstream commercial fashion. In some cases it may be the fashion of a subculture (ex:emo, gothic clothing, punk, underground clothing and indie clothing) or simply influenced by a subculture. It is fashion from the fringe, and may often be more artistic, than practical . Some alternative fashion shows fuse fashion with music, art and performance.

Alternative fashion is about clothing that lays down a challenge to accepted norms. Alternative fashion is less likely to be influenced by this season's looks, rising hemlines, or new blacks. It is more about a visual language that people employ to communicate with each other. In the more general sense, the term "alternative" functions as somewhat of an umbrella term for a number of styles (be they fashion or subcultural), not homogenous, that share the fact that they are not mainstream.

Lets take an insight into these alternative subcultures.