Directions semi-permanent hair colour from La Riche.

Directions comes in a 88ml tub, with a tamper proof screw on lid. This provides you with an easy to use 49mm opening for easy use with a tint brush. One 88ml tub will usually cover shoulder length hair.

Shampoo the hair with a pH acid balanced shampoo, we recommend La Riché Blues Pre Colour Shampoo, this will give the hair the correct acid balance, allowing Directions Hair Colour to achieve the best results.
Towel dry the hair, apply Directions with a tint brush evenly through the hair.
Comb Directions into the hair until it emulsifies, i.e. becomes frothy, the pigments will have penetrated into the hair, lighter shades may require a little more combing.
Processing time is between 15 and 30 minutes, a plastic cap will contain the heat on the hair helping to achieve a better result
Rinse the hair thoroughly away from the face with warm water until all the residue dye has been removed

DO'S
Wear rubber or plastic gloves when applying the hair colour. To avoid staining of the forehead use vaseline, petroleum jelly or baby oil around the hairline. As with all hair colours we advise a swatch test first.

DONT'S
DO NOT DO NOT MIX DIRECTIONS WITH PEROXIDE.
DO NOT USE ON EYELASHES.
DO NOT USE SHAMPOO WITH CONDITIONER INCLUDED.

USEFUL TIPS
For best results on virgin or untreated hair, pre-softening the hair will often allow the colours to penetrate the hair better.
All Directions colours can be mixed with each other so to create your own unique shade.
Directions will take faster and last longer on chemically treated hair e.g. permed or bleached.
If more than one colour is applied the hair must be washed and dried separately, greater care must be taken when partially colouring lighter hair.

WARNING
Due to the semi-permanent nature of Directions certain colours can sometimes leave a slight stain on materials and surfaces. Shades may vary at manufacturer's discretion.
DIRECTIONS HAIR COLOUR HAS NEVER BEEN TESTED ON ANIMALS.