Gothic Lolita Clothing and Style

Gothic Lolita is a fusion of gothic and lolita styles that rests between the sweet, innocent appeal of lolita and the dark maturity of the goth .  The Gothic Lolita movement began back in the 1970's but really took off in the 90s where young girls took to dressing like Victorian style porcelain dolls appearing deliberately cute to the point of looking childish.  It started with styles drawn from Anne of Green Gables and Little House on the Prairie.  Japanese icons such as the cross dressing Mana, former leader and guitarist of the Visual Kei band Malice Mizer coined the term Elegant Gothic Lolita to describe his own fashion label Moi-même-Moitié and and Moon Kana a rock and pop star who regularly model for the Gothic and Lolita Bible all helped shape Gothic lolita styles into what it is today.  Typically gohic lolita styles of dress are predominantly black with a splattering of white lace and frills.  Gothloli are very basically very demure in their dress and what is coined as 'Gothic lolita' in western terms is a somewhat of a 'bastardisation' of the traditional form of gothic lolita.

Unlike other Lolita Styles, in Gothic Lolita darker colors are used for make up. Red lipstick and smoky or neatly defined eyes, created using black eyeliner, are typical styles.

The Gothic Lolita makeup is not as heavy or dramatic as the Western gothic counterparts. Newer makeup styles emphasize lighter colors but still retain the heavy eye makeup.

The outfits themselves usually use dark color schemes like black, dark blues and purples. As with western gothic subculture, cross jewelry and other religious symbols are also used to accessorize the gothic Lolita look. Other accessories, like bags and purses, are often in uncommon shapes like bats, coffins, and crucifixes.

There are various styles within this culture check out this great YouTube video which shows this.

Gothic Lolita Style Make Up Tips:


Unlike other forms of Goth the essential gothic lolita make up look is 'natural' - remember you are trying to achieve that innocent, child like porcelain doll look.  Above all your make up needs to be flawless.

Apply a light foundation which is one shade lighter than your usual.  You can combine Stargazer White Liquid Foundation with a natural coloured foundation to achieve this pale effect.  Generally speakign the white liquid foundation is a little too heavy for any type of natural appearance.  if you prefer  you could apply your usual foundation and then set it with Stargazer White Pressed Powder Compact.

Pale rosy cheeks are the order of the day for blusher. Apply blusher to the apples of your cheeks only - no eighties lines here please ladies!

For the lips either a smattering of clear lip gloss, or a pale pink similar to that used on your cheeks.  Some gothic lolita fashionistas say matte is best however - its all down to personal preference.

Now for the eyes.  Stay with a neutral colour all over the lid if you are going for the sweet gothic lolita .  However if you are more a western style gothic lolita then darker eyes are the order of the day - black, greys, plums or purples. Apply black liquid eyeliner or cake eye liner to the top eyelid as close as humanly possible to the eye lash and make the line thicker as you draw to the outer edge of the lid. Under the eye only draw the eye liner from the outer quarter to meet the top line in a wing line.  This can take some practice to master but it is well worth the effort. If it is better rest the arm you are drawing the line with on a table as you draw to keep you hand steady. Finally finish off with lashings and lashings of black mascara.

If you are still unsure or would like further tips check out You Tube there are loads of tutorials on there to help you.

Gothic Lolita Hair Styles


Generally speaking gothic lolita hair styles focus on the fact that the hair should be kept in a really healthy condition - no split ends or dull/greasy hair.  Make sure you regularly have your hair cut and treat your hair a deep conditioning treatment at lest once a week to keep up that shine.  Style Tip:  When rinsing off your conditioner rinse your hair in cool/cold water at the end - this ensures that the cuticle is closed. Keep it in a classic long style with bangs or a fringe.  If you straighten your hair use a thermal protector before using the straightener. In Japan, there gothic loli sometimes curl their hair or wear wigs.